!: Cheap Starting & Running a Successful Newsletter or Magazine

Tuesday, July 13, 2010

Cheap Starting & Running a Successful Newsletter or Magazine

Over All Rating Reviews :

I believe this book is best suited for those who have the means to pay for study groups, and pay a small to mid-sized in house staff. However, if you're like me, and you're winging it on your own, on a shoe string budget, there is little here to glean. For example: page 163 refers to 5 golf publications as reference points - each of which have circulations between 25,000 and 149,000. If your magazine will jump off with this sort of starting circulation - you've found your book. If you're like me and your publication will start with a circulation of about 3,000 - this isn't the book for you. There are many pages of discussion about building your publishing team; as well as many pages on how to secure financing/loans/investors to float your publication - these categories seemed geared towards larger publications. Design itself was an aspect I'd hoped she'd elaborate on. However, it was glossed over - the printed version of the magazine design being covered on pages 63 through 67. I was taken aback that for all the money that was discussed as necessary for starting a publication, the author suggests (on page 359-360) that you may save money by personally designing your own web site - although she does suggest that having a professional designer might ultimately be best. I was disappointed overall. But as I said, if you're starting a much larger venture - and you'll have staff to care for many issues for you - this may still be a useful book.