I read all the books about starting magazines for a school project and I think Woodard's book is the best. It covers things overlooked by books about design or editing or production - like how to set competitive ad prices, or how to sell subscriptions without a lot of money. And because this one is updated regularly, its very current, including how to integrate a website with a print magazine. Full of practical suggestions from real publishers, and links to a mass of resources, this book may be the only one you need.
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