Where To Buy Starting & Running a Successful Newsletter or Magazine

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I am a small independent publisher. I have published a mag for a couple years yet but nevertheless found this book very helpfull. It helped me to look at my business and publication differently.

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Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.

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I did not find this book to be very useful. For one thing, it seems to assume that if you're going to publish a magaine you had better have a lot of money. I didn't have a lot of money, so this book started out by making me feel like I ought to throw my idea away. Second, it has a lot of information about management (how to make business decisions, budgeting, strategy, subscribers are a leaking bucket, blah blah) but I was already past that. I just wanted to know how to get started. Nothing truly practical here. If you're just thinking about starting a magazine, this book gives a decent overview of how to think about and plan your idea. If you're already in the process of putting together your magazine, you need something different. I recommend "How Not to Start a Magazine" by B. Ann Bell.

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